I don't think the relaunch was worth it from a strategic perspective. But that's not the only reason not to do it.
Migrations are TONS of effort and can be quite painful - even with a top notch team. That aside, I see the increase plateauing in AHREFs. Second, this is just what 3rd party crawlers detect and doesn't have to reflect reality 100%. Now, let me present two caveats to this: first, it's very early to judge the before and after. So, the site came back to baseline roughly a month after the migration but it doesn't seem to increase in organic rankings beyond that. Due to proper redirects, /wirecutter gains its rankings back. SEMrush showing 's ranking decrease after the migration. So, the site is pretty much back to pre-domain migration performance on both, mobile and desktop. For June 20th, the report shows 120,000 on the old domain and 166,000 on /wirecutter. For May 26th, SEMrush reports 286,000 top 10 keywords for. Around May 26th, started redirecting to /wirecutter.
I don't think the relaunch was worth it from an SEO perspective. (Before we jump in, I actually got this idea from Teddy Godier, who discussed it with someone else.) The Wirecutter was purchased by the New York Times for $30 million in 2016, just five years after its inception. “, a subscription costs the same as one for NYT Cooking, but those colleagues make significantly more than any of our unit’s members-and we deserve the same,” they said before encouraging readers to lobby on their behalf to Times leadership.Ī representative for the New York Times did not immediately return a request for comment.Migrating the Wirecutter to doesn't make sense and I think there's a reason for that.Īmazon's cut of affiliate fees by 50% left a big mark on many sites, even the big ones. The union, which falls under the NewsGuild of New York, added some of its past finding, which revealed that the median salary of a Wirecutter Union member is $43,000 less than that of a New York Times newsroom employee, although Wirecutter pieces appear alongside theirs in print and online. “But at the bargaining table, management continues to counter our proposed salaries with offensive, dispiriting figures well below our competitors across the industry AND our colleagues at the Times.” And, of course, our parent company, is doing better than ever with more than $800 million in the bank and millions in dividends for investors,” the statement went on. Subscriptions will add to that bottom line. “Our business is stronger than ever, with record numbers of readers and revenue. New York Times Acquires Tech Site The Wirecutter
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